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在线评论-网络口碑的主力军

  • 创建者:daibaohfut
  • 创建时间:2011-09-05 18:12
  • 修改时间:2011-09-06 17:49
  • 介绍:越来越多的人在网上发表评论或阅读评论，此二者构成了网络口碑传播。这里是关于网络口碑的一些经典论文，希望能对国内研究这一领域的学者有所帮助
  • 关键词: 网络口碑，在线评论，e-WOM Electronic Word-of-Mouth
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eWOM overload and its effect on consumer behavioral intention depending on consumer involvement13 p
pdf eWOM overload and its effect on consumer behavioral inten..
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
  • 上传人: daibaohfut
  • 2011-09-05 11:40
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Why provide an online review An extended theory of planned behavior and the role of Big-Five personality traits12 p
pdf Why provide an online review An extended theory of planne..
online review, An extended theory of planned behavior,Big-Five personality traits
  • 上传人: daibaohfut
  • 2011-09-05 11:40
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The Assimilative and Contrastive Effects of Word-of-Mouth Volume AnExperimental Examination of Online Consumer Ratings16 p
pdf The Assimilative and Contrastive Effects of Word-of-Mou..
Online Consumer Ratings
  • 上传人: daibaohfut
  • 2011-09-05 11:40
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WHAT MAKES A HELPFUL ONLINE REVIEW16 p
pdf WHAT MAKES A HELPFUL ONLINE REVIEW
WHAT MAKES A HELPFUL ONLINE REVIEW
  • 上传人: daibaohfut
  • 2011-09-05 11:40
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Electronic_Word-of-Mouth_via_Consumer-Opinion_Platforms_What_Motivates_Consumers_to_Articulate_Thems15 p
pdf Electronic_Word-of-Mouth_via_Consumer-Opinion_Platforms..
Electronic_Word-of-Mouth THORSTEN HENNIG-THURAU
  • 上传人: daibaohfut
  • 2011-09-05 11:40
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Self-Interest，reciprocity，and participation in online reputation systems37 p
pdf Self-Interest，reciprocity，and participation in online r..
Self-Interest，reciprocity，and participation in online reputation systems
  • 上传人: daibaohfut
  • 2011-09-05 11:40
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Born Unequal:A Study of the Helpfulness of User Generated Product Reviews15 p
pdf Born Unequal:A Study of the Helpfulness of User Generat..
Reviews,Helpfulness
  • 上传人: daibaohfut
  • 2011-09-05 11:40
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ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT32 p
pdf ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY A..
ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT
  • 上传人: daibaohfut
  • 2011-09-05 11:40
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