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Chapter 18 Ethical Marketing in a Consumer-Oriented World 31 p
Chapter 18 Ethical Marketing in a Consumer-Oriented World
Chapter 17 Price Setting in the Business World 31 p
Chapter 17 Price Setting in the Business World
Chapter 16 Pricing Objectives and Policies 35 p
Chapter 16 Pricing Objectives and Policies
Chapter 15 Advertising and Sales Promotion 37 p
Chapter 15 Advertising and Sales Promotion
Chapter 14 Personal Selling and Customer Service 34 p
Chapter 14 Personal Selling and Customer Service
Chapter 13 Promotion--Introduction to IMC 35 p
Chapter 13 Promotion--Introduction to IMC
Chapter 12 Retailers and Wholesalers 48 p
Chapter 12 Retailers and Wholesalers
Chapter 11 Logistics and Distribution Customer Service 19 p
Chapter 11 Logistics and Distribution Customer Service
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