Marketing Intangible Products and Product Intangibles
本文档由 kaenmin 分享于2012-05-15 17:35
Marketing intangible products and product intangibles.著者: Levitt, Theodore1資料: Harvard Business Review; May/Jun81, Vol. 59 Issue 3, p94-102, 9p文献タイプ: Articleサブジェクトの用語: *INTANGIBLE property *COMMERCIAL products -- Marketing *CUSTOMER retention *MARKETING strategy *CUSTOMER satisfaction *SALES ma..
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君，已阅读到文档的结尾了呢~~