[管理学]A new measure of brand personality

[管理学]A new measure of brand personalityfaculteit economie en bedrijfskundetweekerkenstraat 2 b-9000 genttel. fax. : 32 - (0)9 – 264.34.61 : 32 - (0)9 – 264.35.92working papera new measure of brand personalitymaggie geuens 1 bert weijters 2 kristof de wulf 3december 2008 2008/5451corresponding author. faculty of economics and bus..