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第四章
a preface to marketing management

strategic planning and the marketing
management process

1

1

第六章 人力资源获取后的录用

road map: previewing the concepts define marketing and outline the five elements. identify the marketing management orientations. analyze the process of strategic planning discuss the process of marketing management

2

小米手机:从新兵到新贵

3

互联网新势力

4

横空出世

5

口碑营销
事件营销 雷布斯效应

微博营销 社区及论坛

6

首发:开放购买3小时,10万库存全部售罄! 电信版:不到半小时15万台小米手机全部售罄!

“奇迹”,相信的 人有多少? 数据是否真实?到底有没有水分? 小米手机“火爆的 发售”给你 的 感觉是否是想买而买不到? 你是否对这mi-one更加的 好奇? 无论小米此举是否是故意饥饿 营销,但是其饥饿营销的 本质 效果发生了!
7

1. what is marketing


product?

advertising?
e-commerce? promotion? plus much
120
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