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faculteit economie en bedrijfskunde
tweekerkenstraat 2 b-9000 gent
tel. fax. : 32 - (0)9 – 264.34.61 : 32 - (0)9 – 264.35.92
working paper
a new measure of brand personality
maggie geuens 1 bert weijters 2 kristof de wulf 3
december 2008 2008/545
1
corresponding author. faculty of economics and business administration, ghent university and vlerick leuven gent management school, ghent, belgium, e-mail: maggie.geuens@ugent.be. 2 vlerick leuven gent management school, ghent, belgium, e-mail: bert.weijters@vlerick.be. 3 vlerick leuven gent management school, ghent, belgium, e-mail: kristof.dewulf@vlerick.be. the authors would like to thank the business members of the vlerick brand management centre for funding this project. we also gratefully thank the editor, the area editor and two anonymous reviewers for their very
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向豆丁求助：有没有Brand New Sin?
